City Theatre
Called “Pittsburgh’s most innovative theater company” by the New York Times, City Theatre is nationally recognized for its production of new plays. While there, I planned and implemented all marketing activities.
Season Branding
I worked closely with Landesberg Design to develop visually striking brand identities for each season of new plays—ranging from photographic to illustrative to typographic. In addition, I wrote all copy to promote the lineup, used across digital and print. Click on images to view full-season creative and copy.
Collaborators: Landesberg Design (season design); strawberryluna (2013–14 season illustrations); Tracy Brigden (Artistic Director); Mark Power (Managing Director).
Show Marketing
I was responsible for the company’s earned revenue—both subscription and single ticket sales. I managed budgets, media plans, video and photo shoots, creative asset production, press opportunities, and more, collaborating with actors, journalists, and vendors. This required adherence to Actors’ Equity regulations.
→ Increased online ticket sales by 35%
→ Increased subscription revenue by 5%
→ Yielded consecutive seasons of revenue growth
Collaborators: Human Habits (video); Landesberg Design (play ads); Suellen Fitzsimmons (POP! photo feat. Courtney Basset and Anthony Rapp).
